We’re so excited to share that Gong Grocer has been featured by SBS Chinese (Hong Kong) — in both a video and podcast — telling the story behind our family business, our community, and the people who make it all possible.
In the feature, SBS sat down with our very own Ling Jie, who has been at the heart of Gong Grocer since the very beginning. Her journey is one of resilience, hard work, and a deep love for family — values that continue to shape everything we do.
A Story That Begins Before Sunrise
Every morning, long before most of Sydney wakes up, Ling Jie starts her day. Whether she’s preparing home-cooked meals for loved ones or getting ready to open the store, her dedication never wavers.
A Family Legacy That Lives On
Gong Grocer isn’t just a place to shop — it’s a place to connect. For international students far from home, it’s where they can find the snacks, spices, and ingredients that bring back childhood memories. Some even affectionately call Ling Jie “mama,” because here, customers are treated like family.
We take pride in stocking a wide range of premium Asian products — from everyday pantry staples to unique finds you won’t see anywhere else. And unlike the stereotypical image of a dark, crowded grocery store, Gong Grocer is bright, welcoming, and easy to explore. Our team speaks multiple languages, making everyone feel at home.
The SBS video captures something we feel deeply — Gong Grocer is more than a business. It’s the continuation of a family legacy, lovingly sustained by the next generation. Ling Jie’s children now help run the store, ensuring that our shelves stay full, our service stays warm, and our values stay strong.
We’re proud that SBS chose to showcase not just our store, but the people and culture behind it.
Read the full article and video here.